How "word of mouth" marketing is the most important professional tool

Professional referrals are a powerful tool in your business development. It is the most effective strategy used by businesses, freelancers, salespeople and project managers. The purpose is to encourage your existing customers to recommend your services or products to either their network or their contacts. Referrals are the least expensive marketing strategy that businesses use not only to increase their clientele but also to get better quality or more profitable business.

But let's see more about the recommendations to get a clearer picture.

What are the benefits of professional referrals?

• Increased credibility: Customers trust referrals. All surveys report that 84% of consumers trust recommendations completely from friends and family. In addition, there are polls that have proven that consumers trust completely and reviews more than conventional advertising.

• Build a network of contacts: Referrals give you the opportunity to build a strong network of contacts in your industry. This network can help you find new career opportunities and develop new and better partnerships.

• Personal Brand Enhancement: A positive recommendation can enhance your personal brand and advertise you as a trustworthy and competent professional. New research has shown that 85% of consumers prefer a more authentic and honest brand.

• Confidence Enhancement: When you have positive referrals, it boosts your confidence and helps you face market challenges with more confidence.

• Low cost of acquiring new customers: Customer acquisition costs have skyrocketed by 60 to 70% over the past six years. Compared to other forms of marketing, referrals are a cost-effective way to acquire new customers.

But how do you get professional referrals?

• Cultivate Healthy Business Relationships: No one likes people who show up to get something and then disappear. Establishing a healthy and stable professional relationship is the surest way to secure valuable and quality referrals.

• Ask for referrals: Don't hesitate to ask people who have worked with you to write a review and introduce you to their network.

• Prepare them: Before asking for a referral, prepare the person you will be reaching out to. Give him all the necessary information he will need in order to know how to introduce you and what to say about you.

Conclusion

Professional referrals are a valuable tool in your professional development. By investing time and energy in cultivating strong professional relationships and obtaining referrals, you are the one who determines much of your professional circumstances. Referrals are a powerful marketing strategy that harnesses the power of “word of mouth” and places it in a specific and targeted context.

If you want to learn more about how you can create strong professional relationships and develop your clientele through referrals, all you have to do is visit the website www.homohappiens.gr and register for the next available seminar.